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Occupational Background


Business Consultant

·    Development of Export Sales & Marketing Strategies

·    Management Sparring in SME’s

·    Development and following up on Business Strategies. Workshops for Management Groups or Executive boards.

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cliff w. light2



CEO of 2 trading companies in Denmark and Germany

·    Management and operation of the companies

·    Development of go-to-market strategies. 80% export to Europe & Asia.

·    Building up new Customers: European Carpet- & furniture chains, office supplies, floormakers, architects etc.

·    Purchase / sale of the two companies.



Sales Director in Manufacturing Companies. BtB and BtC customer segments.

    Strategy and go-to-market plans

    Development of new markets and distribution channels

    KAM of large Europeans supermarket chains

    Handling contracts (with KAs and with agents, distributors).



Marketing Manager - brands & private label products

    Corporate and product marketing. Planning and execution.

    Marketing strategy

    Tools eg. Web, SEO, Catalogs, online / print / events, fairs

    "Customer academy" for training and certification of customers.





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